Engineering & delivery

Products people can work out without a manual

Research, interface design and usability testing that turn something complicated into something obvious. Design is not decoration here, it moves the numbers.

The proof

You are looking at the portfolio piece

Most agencies show you screenshots of work you cannot verify. This page was designed and built by the people you would be hiring, so every claim below is one you can check right now, on this screen.

0
Contrast failures

Measured across every text element, against composited backgrounds

11/11
SEO checks passing

Run against built HTML on every page, not the source

150ms
Interaction response

Single easing curve sitewide

  1. Colour

    The brand orange only appears where it is legible

    #FF6B35 measures 2.84:1 against white, below the 4.5:1 WCAG AA needs for body text. Against our near-black it measures 6.14:1. So it runs at full strength on dark surfaces, and a darker step of the same hue carries text on light ones. The brand did not change; where each step is allowed did.

  2. Type

    Headlines scale with the viewport, not in steps

    The h1 above is a single clamp() that moves from 72px on a desktop to 44px on a phone. No breakpoint jumps, no headline that almost fits and then wraps badly on one specific device.

  3. Motion

    Everything moves in 150 to 250ms, or not at all

    One easing curve across the whole site. Anything slower reads as sluggish. Reduced motion is handled once at the root rather than per component, so a visitor who asks for less movement gets it everywhere, not in the places someone remembered.

  4. Speed

    The headline is not animated

    It is almost always the largest element painted, so it ships at full opacity instead of fading in. Sections below the fold skip layout and paint until you approach them. The header responds to scroll through a single coalesced frame request, so it cannot cost you input responsiveness.

  5. Restraint

    The FAQ is plain HTML

    Native details and summary elements. No JavaScript, keyboard accessible for free, and no layout shift when one opens. The boring choice is usually the accessible one.

What an agency site usually does

The pattern you have seen on every other tab

  • Stock photography of people pointing at a laptop
  • Brand colours used wherever they look best, contrast checked afterwards if at all
  • Animation on the headline, which is the thing you came to read
  • A carousel of logos with no indication of what was actually delivered

What this page does

Verifiable on the page you are reading

  • Illustration drawn as inline SVG, so it costs no network request
  • Every colour pairing measured against its real composited background
  • Headline ships at full opacity because it is the largest paint
  • Claims that name numbers you can check in your own dev tools

What we do

UI and UX design capabilities

User research and discovery

Structured interviews and behavioural analysis to find out what people actually need, before anyone opens a design tool.

Interface design

Coherent, brand-consistent interfaces built as component systems, so the tenth screen costs less to design than the first.

Responsive design

Deliberate layout decisions at every breakpoint, rather than a desktop design squeezed down until it fits.

Usability testing

Testing with real users that finds the friction before it turns into support tickets and lost conversions.

Conversion optimisation

Hypothesis-led changes to landing pages, onboarding and checkout, measured properly so you keep only what worked.

Design systems

Tokens and component libraries that give your team one visual language and stop design debt compounding.

How we work

Research first, pixels later

The expensive mistakes in design happen before anyone opens a design tool. Most of this process exists to catch them while changing your mind is still cheap.

See how we build what we design
  1. 01

    Discovery and stakeholder interviews

    We find out what the business needs before we look at what the interface does.

  2. 02

    User research

    Interviews and behavioural data, so decisions rest on evidence rather than whoever is most senior in the room.

  3. 03

    Architecture and wireframes

    Structure first, in low fidelity, while it is still cheap to change.

  4. 04

    High-fidelity design

    Built as a component system in Figma, so it maps onto what gets built.

  5. 05

    Prototype and test

    Real people, real tasks, before anything reaches an engineer.

  6. 06

    Handover and support

    We stay involved through implementation, because that is where design usually gets lost.

Where we help most

The projects this suits

Complex SaaS products

Dashboards and multi-step workflows made navigable for people who did not build them.

Consumer web and mobile

First impressions that convert, and flows that survive the second visit.

Internal tools

Software your team will actually use, because it was designed around how they work.

Redesigns

Existing products carrying usability debt, addressed through research rather than taste.

Design work often pairs with checkout optimisation when revenue is the goal, or with MVP development when the product does not exist yet.

Want this standard applied to your product?

Send us the thing people find confusing. We will tell you what we would change and roughly what it would take.