SEO Experts
Technical and content SEO specialists who work from data, not guesswork.
Technical and content SEO, both covered
Most SEO work splits into two disciplines that require different skills. Technical SEO involves understanding how search engines crawl and index a site: Core Web Vitals, structured data, canonicalisation, crawl budget, site speed, and hreflang for international sites. Content SEO involves keyword research, topic clustering, content gap analysis, and on-page optimisation.
Our specialists cover both. We place based on where your specific need sits. Some engagements need a pure technical audit. Others need someone to own ongoing content strategy and reporting. We can do either, or both if the scope calls for it.
Technical Optimisation
Core Web Vitals (LCP, FID, CLS) improvements, crawl budget analysis, structured data markup (schema.org), canonical tag audits, hreflang configuration for international sites, redirect chain removal, and XML sitemap accuracy. Uses Screaming Frog for site crawls and Google Search Console for performance data. Issues are prioritised by traffic impact, not just by severity.
Content Strategy
Keyword clustering and topic authority mapping using Ahrefs or Semrush. Content gap analysis against competitors. Search intent classification: informational, commercial, transactional, and navigational. Brief writing that gives your writers a clear structure, target word count, internal linking guidance, and the specific questions to answer, rather than just a keyword list.
Analytics and Reporting
Google Search Console and GA4 setup, configuration, and ongoing monitoring. Monthly reporting that covers ranking movements, click-through rates, crawl health, and what changed and why. Reports are written for non-technical stakeholders: clear summaries, actions taken, and what to do next, not just data tables.
Link Building
Digital PR outreach, broken link building, and resource page campaigns. All link building activity is documented: target sites, outreach sent, and placements secured. No paid links and no link networks. We do not take on link building work that we would not be comfortable disclosing to Google.
Tools used
What an SEO audit deliverable includes
A structured audit from one of our specialists covers a full technical crawl with annotated issues, a page-level prioritisation table, keyword rankings baseline, competitor gap analysis, and a 90-day action plan with effort and impact estimates.
Delivered as a working document your team can act from directly. Not a PDF full of screenshots that gets filed and forgotten.
Common questions
How long before results?
Technical fixes often show in crawl data within 2 to 4 weeks. Ranking improvements from content work typically take 3 to 6 months depending on competition, domain authority, and how consistently content is published. We give honest timelines, not the ones clients want to hear.
Local or national SEO?
We cover both. Local SEO involves Google Business Profile optimisation, local citation building, and location-specific keyword targeting. National SEO focuses on broader commercial terms and domain authority. We establish which applies to your business in the initial brief.
What do you need from us to get started?
Access to Google Search Console and GA4, permission to crawl the site with Screaming Frog, and a brief covering your primary commercial pages and the keyword areas that matter most to your business. We take it from there.
Part of our Talent Solutions offering. Pair technical SEO with our UI/UX Design service for full conversion performance coverage.